let's start with brand identity.
A brand identity is a collection of attributes and characteristics that inform everything about your brand—from what it looks like and feels like, to what tone and voice you use when communicating with your target audience. It should guide all the copy written for the brand.
Creating a strong brand identity ensures that your marketing efforts are unified toward one goal: driving business growth through consistent messaging.
To create a brand identity, you must first define the unique character of your company. That includes its mission, values, culture, traditions (if any), personality and style. The goal is to develop an overarching story that shapes every aspect of how your company operates and presents itself to the outside world.
What Brand Identity Is Not?
Brand identity does not include anything related to how people feel about you or how they interact with you as a brand—those are part of your reputation management strategy. In other words, whatever people say about you in public forums (social media, reviews sites) has nothing to do with your identity. Your actions within those forums do affect your reputation though!
Brand Story is important to your brand. Think about the brands you admire and follow—the ones you "get." They have a story, don't they? You know why they're awesome. You understand what makes them different. And that's part of what draws you in. What's yours?? We can guide you through the process of extracting it from your own experiences and development as a person—and then we'll help turn it into the cornerstone of your brand's identity!
Stories are powerful tools for customers trying to figure out which brand to patronize next—so if you haven't created one yet, it's time to get started! It will be an important foundation for every other branding action you take going forward, so let us provide expertise in these areas:
Creating or refining your brand story: Are there any gaps in your story? Is it effectively positioning who you are and what matters most to you? We'll help make sure there's no ambiguity here by fleshing out all the parts of your business that need addressing.
Identifying opportunities for storytelling: Where does this go from here? Now that we have a solid description of who, how, and why, where can we start using it outside our marketing materials? Let us brainstorm some creative ways with all kinds of budgets in mind.
A brand’s core values are its most fundamental beliefs, the ones it is unwilling to compromise. It is a brand’s values that guide the way a company lives and behaves as it goes about its business. Brand values also inform everything a company communicates, its marketing activities and the service it provides. It’s therefore important that your brand core values are meaningful and relevant both to its audience and employees, otherwise they won’t attract customers or inspire them to buy from you again.
Giving your customers an experience that aligns with their expectations was centre stage for us when developing our core values. Our belief in being professional yet personable, enabling our clients to feel like valued members of “The Club” even before they have joined, has been fundamental in creating the culture of our company - we want all our clients to feel part of “The Club” wherever they are in the world.
Mission Statement:A good branding strategy will have a mission statement that provides direction for your brand and helps you stay strategic. When you define your overall goal for the branding strategy, you don’t want to just say “make money” or “sell more cars”. You need to know where you are going before starting down the road.
With this in mind, here are four steps to help your brand develop a mission statement:
Define the problem: What is the issue your company needs to solve? If multiple problems exist, prioritize them based on their impact on your business and how they are being addressed by competitors.
Set goals of what may take 3 to 6 months (or whatever timeline works best) to achieve. Be ambitious—but be realistic too! Specific, measurable objectives make it easier to track progress and course correct as needed.
Stay focused on these particular goals; if possible don't let outside forces distract from what matters most right now--and make sure everyone else involved knows this as well so they can stay focused too! It's important not only in order for all team members or stakeholders involved with this project understand exactly what needs done but also because other people's priorities might differ from yours which means some tasks may end up getting prioritized over others due to those differences--thus making it harder if not impossible altogether for things like deadlines etcetera that were set at beginning stages when project started."
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